Topic: Some people think that the quality of strategy products is not as important as the experiences that consumers might undergo. To what extent do you agree or disagree? One of the most controversial issues nowadays relates to the comparison between the excellence of commercials and how customers make use of these merchandises. Together with this, some individuals opine that the former is of more importance than the latter in terms of satisfaction maintenance and cost reduction. Personally, I am in part disagreement with this point of view due to the following grounds. On the one hand, there is little room for doubt that managing quality is crucial for small businesses due to the customers’ lasting contentment and the cutback in replacing faulty goods. To make it clear, the high expectations of clients to deliver the high-quality commodities have led to the continuing improvement and release of brand new devices like iPhone and Galaxy in various corporations such as Apple and Samsung, which would make an important contribution to long-term revenue and profitability. Also, when it comes to manufacturing cost, if enterprises do not have an effective quality control system in place, they may incur the cost of analyzing nonconforming goods or services to determine the root causes and retesting products after reworking them. On the other hand, although the need to concentrate on qualities is undeniable, this does not necessarily mean that firms should ignore the essentiality of customer experiences. The influences of how purchasers feel about the merchandises may be demonstrated by their commercial savvy and freedom of choices between competing companies, which offer varying levels of customer service from poor to excellent. By way of illustration, a study by White House Office of Consumer Affairs has found that 80% of U.S. consumers would pay more for a product or service to ensure a superior customer experience. By way of conclusion, not only should firms pay close attention the quality of the merchandises but the buyers’ experiences as well.Those who can leverage technology to engage customers and create experiences that impress and exceed expectations will be the ones who take over new business and see their market shares grow.